GREEN SUSTAINABILITY OF THE TEXTILE PRODUCTS AND PROJECTS
12 December 2016 at 17.30, Sala dei Cimieri Piazza Re Astolfo, Carpi
No international NGO campaign has probably had such an impact on an industry like that of Detox on fashion (textile and clothing). From 2011 to today, the theme of responsible management of dangerous chemicals has spread like wildfire among the international brands and, backwards, on their supply chains. This applies to all market segments, from luxury to fast fashion, from sportswear to outdoor, from premium retail to the GDO; 28 international brands and 50 Italian supplier have directly committed to Detox.
Irrespective of Detox, “clean chemical” has become a must that no brand or supplier can avoid, at least at level of compliance, if they want to remain on the market. Moreover we can’t forget the other issues of Clean Fashion which endanger reputation and marketing and offer competitive advantages to the brands committed to innovate their offer and their relationship with stakeholders and media: recycling, conditions of workers, animal welfare, transparency…
While some historical brands and start-ups, and the suppliers which work for them, take advantage of their capacity to develop new value proposals, many others ignore the issue and are likely to end up in the cross hair of the media and environmental groups, animal-rights or workers-protection activists, becoming this way negative protagonists of cases destined to remain for long time in the collective unconsciuos : for example “Le Iene and Roberto Cavalli, Report and Moncler, Benetton and the Rana Plaza.”
The participation is free of charge. Please, send the registration form you find here within the 10/12/2016 to the mail address email@example.com
Info: Formodena tel. 059 699 554