Preliminary market research for the increase in domestic and international sales. Analysis of customer satisfaction and internal business environment for the performance improvement. Product test (focus group, blind test, direct confrontations ecc.) for the product enhancement.
Mystery shopping in disguise for verification of outlets efficiency and their compliance with the exhibition layouts.
Special Expo 2015: during Expo we organize focus groups and product testing with international selected customers on site, in Milan. A unique opportunity to verify the product satisfaction and the future style trends, with regard to foreign market segments, otherwise hardly accessible.
Lorenzo Notari – Director of research